social media users worldwide 2019

There is also a segment of the SaaS industry called social media management software that manages social media brand mentions, marketing campaigns, and other metrics that pertain to a company’s social media presence. Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. Stay on topic. Based on publicly available data up to 19 October 2020, 18 social media platforms have 300 million or more monthly active users*: Facebook has 2.701 billion monthly active users. If we compare the number of social media users to eligible population figures, the latest data indicate that more than two-thirds (68 percent) of those people who can use social media already do. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019. So, which countries use social media the most? Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. It’s also worth noting that the 53 percent penetration figure under-reports the real extent of social media use, because most social media companies restrict use of their platforms to people aged 13 and above. Add to that the fact that today’s young adults raised on digital networks will be tomorrow’s elderly, then future generations will likely easily get ahold of that picture of that one time granny got wasted on a party and it became a viral meme on Reddit. In the US, for example, social media is primarily used to connect with people (7 out of 10 users), while in Italy, social media is a major source of news (50% of the population get their news from social networks). More conservative estimates from Statista likewise paint a picture of sustained—albeit recently slowed—growth. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. In 2018, social media visits via mobile increased by 21% in the US, while desktop visits, in turn, declined by roughly the same amount. So much so that platform-specific buy-and-sell hubs, such as Facebook Marketplace, are thriving. Facebook and Instagram lead the social network pack, though Youtube, arguably a social network and video platform hybrid, outstrips Instagram by around 900 million users. Here are the top 10 Social media trends to … QQ (腾讯QQ) has 648 million monthly active users. Social Media Overview October 2020 DataReportal. With over three billion social media users the world over (and counting) as a potential addressable market, even more trends and buzzwords will surely arise in the years to come. Snapchat’s² potential advertising reach is roughly 433 million. TikTok has 689 million monthly active users. How many people use social media? There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. It’s all about Facebook, regardless if you’re looking at social networks or social messenger apps. The top 6 sites are all over the 1 billion user mark with Instagram making the cut at an even 1 billion active users to date. In the US alone, a lot of young adults, including age-appropriate teens (18-24 years old), are Snapchat users (78%). In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Statista (2019) Social Media Penetration Rates by Country in 2019 (Top 20), Top 10 Countries with Most Hours Spent on Social Media Daily (in minutes), Top 10 Countries with Least Hours Spent on Social Media Daily (in minutes), Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, Number of Social Media Users in 2020/2021: Demographics & Predictions, social media statistics collected by FinancesOnline, Internet Live Stats | Twitter Usage Statistics, Pew Research Center | Social media Usage: 2005 – 2015, Pew Research Center | Social Media Fact Sheet, Pew Research Center | Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018, Omnicore | Snapchat by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Instagram by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Twitter by the Numbers: Stats, Demographics & Fun Facts, Omnicore | Facebook by the Numbers: Stats, Demographics & Fun Facts, Hootsuite | 140+ Social Media Statistics that Matter to Marketers in 2020. The report finds that 49% of the world’s total population (3.8 billion people) now uses social media, an increase of 321 million or 9% from 2019. 28% of Google plus users were aged between 15 and 34 years. It’s no wonder that there are over 65 million local business pages on Facebook in the US alone. How long does the average person spend on social media? We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. That equates to annualised growth of more than 12 percent, or an average 14 new users every second. Most of the world is now on social. Copyright © 2021 FinancesOnline. (We Are Social; DataReportal; Hootsuite, 2019) The 2018 Global Internet User Population Count Accounting for data from different news and analyses, the social platforms themselves, and investor earnings announcements, a number of countries max out the social media penetration cap aside from the UAE, including Malaysia, the Philippines, and Taiwan. CEO of FinancesOnline and our company’s guru on SaaS growth hacking and lead generation strategies. However, the pace of social media uptake among these populations will depend on other variables, such as gender disparity, perceived value, and access to technology. WeChat (inc. Weixin 微信) has 1.206 billion monthly active users. No spam. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. As a result, it’s difficult to identify how many active users LinkedIn has each month. On Twitter, for example, a total average of 500 million Tweets go out daily—that’s over 6,000 Tweets every second[1]. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. Social Networks and Active Users. For instance, 45% of people who earn over $75,000 annually are LinkedIn users. If you’d like to know more about social media use in individual countries, including local social media platform rankings and audience profiles by age and gender, take a look at our complete collection of local reports. There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). Facebook Messenger¹ has 1.3 billion monthly active users. Facebook remains the world’s most widely used social media platform, but there are now six social media platforms that claim more than one billion monthly active users each. Now, what about gender disparity? Does this simply reflect the current user base becoming more mature, either by way of straightforward teen users aging along with the passing years, or by the platform attracting new users who are older? More than 180 million people started using social media between July and September 2020, equating to an average of almost 2 million new users every day. Historical trends, statistics, infographics and live data visualization The number of social media users has grown 9.01% year-on-year (YoY) from 2018’s 3.196 billion, capping a ten-year compound annual growth rate (CAGR) of 13.64% across a decade from 0.97 billion users in 2010. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. It’s without a doubt one of the most popular online activities that users engage in. For example, what age uses social media the most? Social media usage is so widespread across so many geographies across the globe that the busiest of social networks are churning out content on a massive scale in real time. According to Statista, the last few years have been hovering around 7% YoY growth, and if the trend continues, there will be nearly three billion users next year at over 2.9 billion social media users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. How many social network users are there worldwide? Let’s start with some numbers on the state of social media in 2020. Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media. Or maybe the teenage taste has simply changed: in 2018, teenagers preferred to use Snapchat (41%) over Instagram (22%) or Facebook (15%). Social media platforms and networks have varied ways of making money. Which countries have the largest populations of social media users? Interestingly, Facebook’s overall male-to-female ratio is nearly even. As internet and social media use rises in the other geographic regions, it is likely they will undergo the same trend regarding social media use in this advanced age range. Meanwhile, WhatsApp and FB Messenger dominate the social messenger app landscape with 1.5 billion and 1.3 billion users respectively. Social selling and social shopping—essentially social media-based demand and supply—won’t be going away any time soon. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. General social media statistics. This population has already grown by 21.8 million this year. ... Facebook, with 1,317 billion monthly active users, is the dominant social network in 130 out of 137 countries analyzed. Different geographies have different prevailing uses for social media, according to social media statistics collected by FinancesOnline. The number of social media users generating this content is likewise staggering; on Facebook, for instance, there was an average 1.63 billion daily active users last September 2019. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. In Q3 2019, Ad engagement on Twitter was up 23% (Source: LinkedIn) LinkedIn demographics. Indeed, when 91% of active social media users access their favorite platforms via their smartphones, it’s clear that the mobile revolution has yet to plateau. Instagram’s² potential advertising reach is roughly 1.16 billion. This professional networking site is the top social media platform for B2B social media marketing. In terms of penetration rates by country, the UAE has a staggering 99% social media user penetration rate—nearly everyone in the population has a social media account! To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide. Added together, the world spends more than 10 billion hours using social platforms each day, which is the equivalent of more than 1 million years of human existence. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than four billion social media users by 2021. WhatsApp has 2 billion monthly active users. Perhaps unsurprisingly, though, North America has the highest percentage of its citizens as internet users – 89.1%. A caveat, however, is that these figures are based on the total population per country, and not just the eligible (13-years and above) population. Visualize the total number of emails, Google searches, YouTube videos, Tumblr posts, Instagram photos, in 1 second. P.s. However, the available data indicate that women only account for 45% of the world’s social media users. Social selling tools are often used for lead development (68.9%), account research (64.9%), and call preparation (60.3%), and some reps also leverage social selling tools for activities like stakeholder research and awareness building, among others. Data Reportal reported that the growth of social media users has declined considerably from 2016 and 2017 at peaks of 21% and 14% YoY growth. Time spent on social media is mostly culturally driven, and the worldwide average of 2 hours and 16 minutes of time spent in social media spans the lowest of 36 minutes a day on average in Japan, and the highest of 4 hours and 12 minutes a day on average in the Philippines. The average American has 7.1 social media accounts. In terms of individual geographical regions, however, Eastern Asia matches Northern America’s 70% social media penetration rate. From 2010 to 2019, there were massive YoY growth spurts of over 25% from 2010 to 2011 and over 20% from 2013 to 2014. The future still isn’t evenly distributed The story varies considerably by geography, however. 73.7% of the users were male while 26.3% were female. ¹ These platforms have not published updated user figures in the past 12 months, so the user figures published here may not be as reliable as the user figures we’ve included for other platforms in this list. Interestingly, the predominantly male demographic skew on social media is broken by Instagram, where influencer-slash-models are the norm, and SnapChat, which initially thrived on a privacy-based value proposition where message histories become inaccessible after a short time. NOTES: (1) Africa Internet Statistics for Dec 31, 2019, updated as of March 21, 2020. China and India continue to rank first and second. Sina Weibo has 523 million monthly active users. More than half of all the people on Earth now use social media. (2) Africa Facebook subscribers are estimated for December 31, 2019. How many internet users worldwide visit social platforms regularly? 2021 is expected to see over 3B active users on social media. Some geographies lean a lot more towards specific sexes, like Ukraine and Yemen having the highest female and male user ratios the world over. With global social media user growth has not yet at a saturation point, the trends currently driving social media interactions between brands and people are expected to continue. How much time did we spend on social media in 2019? * Note that we report both monthly active user figures and potential advertising reach figures for various social media platforms in our reports. South Korea ranked third with a social media usage penetration of 84 percent. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. America—particularly North America—boasts the highest social media penetration rate at a 62.25% average across four geographic areas. Who uses social media more: male or female? Four of these six platforms are owned by Facebook. Pinterest has 416 million monthly active users. According to the Global Digital Report 2019, there has been a 9% increase in global social media usage since January 2018 and the number of social media users worldwide in 2019 is 3.725 billion. There will be 2.94 billion monthly social network users globally in 2019, according to our updated forecast. The typical user has an account on more than 8 different social media platforms, and spends an average of close to 2½ hours using social media each day. Alright, so what do we use social media for? For example, the map below – based on some great data from SimilarWeb – shows how messenger preferences vary around the world: Top Social Media Messenger by Country January 2019 DataReportal. Now, while these figures (and the ones before) may seem astronomical, they’ve actually slowed down from previous record highs. Facebook’s 2.27 billion active users is 371 million more users than runner up YouTube which comes in at a healthy 1.9 billion active users. In fact, social selling tools do far more than just sell. Next to email, could social media be the most critical area to focus on for marketing in 2019? How many social media users are there in the world? An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. There were 4.3 billion internet users in March 2019, more than half of whom are in Asia. LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users (MAUs). That means nearly 6 out of every 10 people on the planet will have a social network account. Starting from a general age of eligibility for opening a social media profile at 13 years old, and looking at profile demographics from some of the platforms of Facebook, the top social network in the world, it’s clear that 25- to 34 year-olds are the dominant age group, followed closely by the 18- to 24-year-olds. ² Snapchat and Twitter only publish daily active users (DAU) in their earnings announcements, as opposed to the monthly active user (MAU) figures published by other platforms. Teenagers make up around 10% of the total social media population, but depending on the country, as much as 9 out of 10 teens may have been on social media. Meanwhile, on Facebook, usage among teens is in decline, down from a high of 71% in 2015 to 51% in 2018. However, recent figures suggest that social media growth may even be accelerating. Facebook and its properties Instagram, WhatsApp, and Messenger are undoubtedly leaders in their fields, and Google—despite years of effort on platforms like Google Plus—still can’t break into the market except for its video platform Youtube, which has 1.9 billion users. (3) CLICK on each country name for further data on individual countries and regions. Despite Facebook having a few more income streams, advertising does comprise a large chunk of its total revenue. We won’t share your details with anyone else.Please read our privacy policy for full details. Ad revenue is taken from a portion of a social platform’s total active user base who serve as an addressable market. FinancesOnline recently looked into social media trends and a few stand out as movements that appear to have much staying power. Back in 2010, less than a billion people were using social platforms. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. China’s major messengers, WeChat and QQ, however, are enjoying the wealth of users the Chinese mainland has to offer, easily beating Microsoft’s Skype and even other East Asian entries like Viber and Line. The internet has 4.4 billion users; There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. What age uses social media the most? Source: Statista, Data Reportal, & eMarketer. The World's Top Social Media Platforms in October 2020 DataReportal. In fact, the majority of countries with the most impressive social media penetration rates listed below are above the global average (~45%). 11 new people start using social media every second. The change in user demographics among these platforms also paint an interesting picture. The number of social media users has grown 9.01% year-on-year (YoY) from 2018’s 3.196 billion, capping a ten-year compound annual growth rate (CAGR) of 13.64% across a decade from 0.97 billion users in 2010. Reddit has 430 million monthly active users. This time I’ve also tracked the first 3 social media used in some countries. Buffer Publish lets you schedule social media posts to six of these 21 social media sites — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. As mentioned before, America leads the pack when it comes to social media penetration rates (62.25%), with Africa on the other end of the spectrum (21%). Given the UN’s population growth estimates and predicting internet penetration rates based on historical trends, the total global social media users could potentially reach over 4.75 billion half a decade from now. The Most Interesting Social Media Marketing Stats. 3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent Rising Social Networks And if you’d like to stay up to date with all the latest developments in social media use around the world, sign up for our newsletter using the form below to receive notifications whenever we publish new reports. Twitter’s² potential advertising reach is roughly 353 million. YouTube¹ has 2 billion monthly active users. Social media users are typically 18- to 34-year-olds spending an average of 2 hours and 16 minutes daily on an average of 8.9 social network profiles, with Facebook, Youtube, and Instagram being the go-to online destinations. Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above. In the case of some of the most popular social networks below, nearly all of their monthly active users (MAU) are also advertising audiences. Facebook Business Pages now number more than 60 million. United States alone made up 55% of all the users. 97% of digital consumers have used social media in the past month; 84% of people with access to the internet use social media; 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019) Of course, sharing experiences across our network of connections is still the primary function of social networks and platforms. The figure we’ve reported here is based on the latest monthly advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison. In 2019, there were 3.484 billion social media users in the world. Social media platform preferences vary from one country to another though, so it’s important to dig deeper into the data to understand what’s happening at a local level. And since a social network’s advertising audience is nearly all of its MAU, Facebook naturally has a gargantuan lead over its competitors in terms of advertising revenues. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. If the current growth rate according to Data Reportal holds steady, there will be around 3.797 billion social media users by 2020, and over four billion by 2021. This statistic displays the social media penetration (or social media usage) in selected countries as of January 2019. Ukraine has 9.4 million female social media users—around 57% of the total eligible population in the country. However, not all countries use social media to the same extent. Don’t worry, we hate spam too. Quora has 300 million monthly active users. Now, while this SaaS segment is its own ecosystem, a large chunk of revenue within social media as an industry is gained via advertising. This equates to 45% of the world’s population being on social media. If you want to manage more than one social media accounts on any of these six, we would love for you to try it for free for 14 days and experience what it can do for your business . As of January 2019, there are almost 4 million unique mobile internet users, and then over 3.4 million active social media users. Source: Statista, FinancesOnline market projection. Please read each slide carefully to understand which metrics we’ve used for each platform. So do these social media statistics and numbers show us anything meaningful when it comes to the near future? Douyin (抖音) has 600 million monthly active users. Keep it clean. Facebook, for instance, has an addressable market of 2.121 billion MAU, just a few tens of millions of users short of its total MAU of 2.271 billion. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. QZone has 517 million monthly active users. 3.2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. Source: Statista, Data Reportal, eMarketer, and FinancesOnline market projection. These numbers are huge – there are 7.7 billion people in the world, … Over at Twitter, 80% of active users are rich Millennials, hinting how active social media use sometimes reflects privilege. It also means that social media adoption has actually beaten previous estimates, which suggested that an estimated 2.82 billion would be using social media in 2019 This article explores the social media landscape primarily in terms of social media users, and will delve into the main categories below: How many of the world’s population would be active in social media in the next five years to 2024? Social media trends are constantly evolving, and it's essential to stay up-to-date with them. So that means that 57 percent of the world’s population is on the internet. Kuaishou (快手) has 430 million monthly active users. Last year, over 2.6B unique users utilized social networks worldwide. Engagement by social network Social media: 321 million new social media users, almost half the world is on social . Aside from cultural differences, the social platform involved also marks some socio-economic distinctions. Additionally, in the US, 35% of people aged 65 and older use social media, reflecting a 22% CAGR from 2005’s meager 2% penetration rate among seniors. In fact, people spend more than an hour and a half on social media every day!. Internet penetration rates continue to skyrocket in developing countries, and it is largely these new users coming online that will fuel the growth of social media use in the future. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. That said, this forecast is limited, and does not take into account the already saturated internet penetration rates of advanced nations. Social media isn't going anywhere. document.getElementById("comment").setAttribute( "id", "af323fc229990a6a3ec08cb2a95ab317" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. LinkedIn, for example, offers a premium membership business model that fits snugly into its value proposition as a professional social networking site for job seekers and employers. Social media usage is one of the most popular online activities. Global Digital Report 2019 Despite controversy around privacy, hacking, fake news and all the other negative aspects of online life, the world continues to embrace the internet and social media. A breakdown of age and gender demographics give an interesting peek at social media user trends. That equates to about 45% of the current population (Emarsys, 2019). How about how many teens used social media in 2019? There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. Youtube is definitely a pastime that has taken a chunk out of TV viewing, for instance, as 80% of 18-49 year-olds worldwide watch videos on the platform several times a month. Telegram has 400 million monthly active users. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Facebook is the undisputed social media leader, both in terms of social networks and messengers.

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